It’s rare that we come a cross a revolutionary idea these days. Most of the ideas we see are part of the ongoing evolution of internet based products and services.

Ev.o.lu.tion – A gradual process in which something changes into a different and usually more complex or better form.

The evolutionary process employs significant leverage by building on what has gone before. Similarly ,we find that the most promising internet businesses are those that are most able to leverage what already exists today to give them a leap start towards tomorrow.

So one of the recent questions that we like to ask is " What exisiting products, services or infrastructure are you going to be able to leverage that will have a significant impact on your ability to out maneuver your competitors?".

The development frameworks (Ruby, Jango etc.) are an obvious start but that won’t give you an edge over anyone else – it just keeps you level. What have you worked out that no-one else has ?

Remember that whilst the idea is important, the most successful start-up’s are the ones that out-execute the others.